The Team

Who makes your pants?

Ever wondered about who makes your pants? Or where they are made, how they got here, how far they have travelled? We did - and the whole core of our business sits upon us telling you exactly who made what, where, when.

So...

On your pants, there is a little swing tag with a name on it - and those names relate to our SMASHING team, some of whom are pictured below! Our pants are made on a production line so there'll always be more than one person involved, but that one person, and their colleagues, will have cut, sewn or trimmed your very marvellous pants.

Listed below is everything our team are happy to share with you. Our team are real people and some are happier than others to share personal information - some choose to use pseudonyms and some choose to not be mentioned at all. Enjoy meeting them!

Asma

Batol

Becky


Catherine


Dina

Hannah

Sacdiya

Samia

Selina

Setara

Yasmein




Every time you buy a pair of our pants you're keeping another woman in a job. Shop here to support our work